Marlboro man is an American cowboy and the main character of Marlboro country - the best cigarette advertisement of the century, world-famous cigarette advertisement character, masculine trademark and macho icon.
Marlboro man is the ad character used by tobacco producer Philip Morris for Marlboro cigarettes, which in fact was initially a ladies' smoking brand.
The history of Marlboro man began in 1954. The father of Marlboro Man was Leo Burnet - an advertising agent. P. Morris Tobacco Company has introduced an innovation in Marlboro cigarette production that has lead to a fundamental shift in the brand's target group.
Marlboro man is the ad character used by tobacco producer Philip Morris for Marlboro cigarettes, which in fact was initially a ladies' smoking brand.
The history of Marlboro man began in 1954. The father of Marlboro Man was Leo Burnet - an advertising agent. P. Morris Tobacco Company has introduced an innovation in Marlboro cigarette production that has lead to a fundamental shift in the brand's target group.
