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Tuesday, November 22, 2011

New arrival: Winston XS- Blue and Silver...

Winston cigarettes are manufactured by R.J. Reynolds Tobacco Company or its newer incarnation as RJR Nabisco and its affiliates.

The brand was introduced in 1954, and became the best-selling brand of cigarettes in the United States. It held the Number 1 spot from 1966 to 1972, thanks to the successful marketing slogan "Winston tastes good like a cigarette should."

In the last national survey in 2005, Winston ranked sixth in market value, tied with Kool.
Winston is also known for its more recent claim of being "additive free" although a secondary warning label on their advertisements states that "no additives in our tobacco does not mean a safer cigarette" which comes out of an FTC settlement involving both Winston and Santa Fe Natural Tobacco.
Japan Tobacco International (JTI) is extending the line of Winston cigarettes on the Russian market with the new long-expected offer – Winston XS.

The new product is represented by 2 flavours: Winston XS Blue and Winston XS Silver. The distribution of the new Winston XS cigarettes in sales outlets in Moscow and St. Petersburg starts from the first decade of November.

Russian will become one of the first markets, where the new Winston XS are to be launched. The innovative product will be manufactured at the largest plant ‘Petro’ in St. Petersburg.

The launch of the new Winston XS will be supported by mass information campaign, which integrates both traditional (POS, printed editions, online promotion) and innovative methods of advertising technologies (BTL activities in the biggest business centres and points of sales).





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