New faces for Pall Mall and Vogue as BAT changes pack-design

Last Month British American Tobacco (BAT), one of the world’s leading tobacco companies, introduced new styles and modified the design of the packs of Pall Mall and Vogue.

Pall Mall is one of the most outstanding tobacco products in the history of global tobacco industry. It was launched in 1899 in the USA and today it is selling in more than 60 markets being the fifth best-selling brand in the world with great heritage and brilliant quality.

The new varieties of Pall Mall brand are launched in the most popular categories: Super Slims and compact king-size. Namely these two are the only growing segments in the international cigarette market, so the Pall Mall line extensions are expected to be successful. 

Slim and Super Slim cigarettes were launched in European market in the late 1990s, imitating the famous ’100s cigarettes hugely popular in the U.S. The longer cigarettes achieved such an astonishing success that currently all major tobacco companies have super slim brands. For instance, BAT sells Vogue, Pall Mall Slims, Kool, Capri and other brands in Super Slim category.

The introduction of another line of Pall Mall cigarettes – Pall Mall Nanokings will be accompanied by promotional campaigns and advertisement in mass-media, points of sale and in the web. Compact king-size cigarettes make up the latest-created segment in the market, and many smokers are still not aware about it.
The first Compact King Sized cigarette that hit international tobacco market was fellow BAT brand, Kent Nanotek. The cigarettes included in the segment of compact king-size are 83-mm-long, but only 5mm-wide comparing to the 7-mm-diameter of regular king size cigarettes.